Last week The Independent and Independent on Sunday announced it will no longer be printed as a newspaper from the end of next month (March 2016). No longer will their faithful readers leave their homes, get in their cars, jog or cycle to the newsagents with a handful of coins to buy The Independent. Instead, they will read their Continue Reading
It may be coincidence that the decline of newspapers has corresponded with the rise of social media. Or maybe not.
Last month, I wrote about the blindness of implementing a social media strategy without considering the wider impact of an overall business, or at least a marketing, strategy. (Link: Social media ‘strategy’ is being over-hyped) I quoted highly-respected blogger Jay Baer in the article because he directly addressed the ‘self-styled gurus’ who are using the s-word to Continue Reading
The never-ending lust for buzzwords means that this year social media has been dominated by the craze for having a strategy. In business, it’s important to have a strategy, and social media should be part of it, but you can’t just buy a strategy off the shelf. By its very nature, it needs to be as individual Continue Reading
When I left the world of advertising in the nineties to embark on a career in journalism, I never thought I would return to it. But here I am, more than 20 years has passed and I am back in the world of Mad Men. I loved advertising, but I yearned to work over the Continue Reading
Prepare yourself for the onslaught of a new buzzword – influencer marketing. About half way through the year, you’ll probably start to feel you’re missing out if you’re not doing it. This is normal in the lifecycle of a buzz. Web, social, mobile, content – all have been overhyped to the point of disappointment and Continue Reading