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Aug
31
Marc Hindley

Out of the blue

Out of the blue The picture Marmaduke Grimwig and Co wanted for its website.I love the web. I love the way it connects people whose paths might never cross. About a month ago, I was pointed to a website via Twitter that stuck in my mind. It was Marmaduke Grimwig and Co, a marketing company creating ‘unique brand experiences’. At the time I remarked to myself that it was a clever piece of marketing and design,...
Aug
28
Marc Hindley

X Factor – Awesome? epic? No, it was Ruthless!

X Factor – Awesome? epic? No, it was Ruthless! Ruth was conspicuous by her absence, Jamie was conspicuous by his afro!There’s an urban myth that haunts critics around the globe. It exists to ensure they stay the distance at even the most dullest of shows. The myth tells the tale of a newspaper reviewer who filed his review of the full show and it goes to print on the same night. But by the interval, the reviewer had seen enough of this...
Aug
23
Marc Hindley

Don’t take your dongle to the dales!

Don’t take your dongle to the dales! Having lived in some of Scotland’s remotest areas, I have an appreciation for being digitally connected. I have a pretty decent ADSL connection in Forres, and I have a good mobile phone signal most of the places I visit in my local area. It can be patchy ‘out in the sticks’ but I never really feel ‘out of touch’. When I went ’south’ for my holidays this year, I...
Jul
26
Marc Hindley

Thanks for the review, your cheque’s in the post

Thanks for the review, your cheque’s in the post How much do we trust testimonials? On brochures and websites, they might be taken with a pinch of salt. A selection of the most glowing remarks hand-picked to serve a purpose. It’s overt marketing and people know that. Enter review sites. They allow totally independent reviews, good and bad, to appear against an establishment’s listing on a third-party site. It’s a good system, but open...
Jul
23
Marc Hindley

The killer app that dramatically fell over

The killer app that dramatically fell over Product launches are scary things. You spend however long perfecting your product, but there’s no test like putting it in the hands of the public. Flipboard is a new app for the iPad that got rave reviews all over the internet on the day it launched. Some of the nicest things that have ever been said about anything were said about Flipboard. It’s a free app that scans your friends’...
Jul
22
Marc Hindley

Don’t let a bad review ‘trip’ you up

Don’t let a bad review ‘trip’ you up It’s been said that a bad review can be good for business. Good reviews are naturally sought and welcomed by most, but what do your potential customers think when 100% reviews are good. If, as they say, nobody’s perfect, does this point to something fishy. Not necessarily, but how you handle a bad review shows you are human, shows you care and shows that it’s true, nobody is perfect, but...
Jul
18
Marc Hindley

Email – too good to replace?

And so it was not to be. The Highland Council’s bid to end its system of emailing press releases to its list of media contacts presented such an uproar that it was forced to rethink its decision to replace the service with a Twitter feed. And, despite my passion and support of social media, particularly Twitter, I think it was a bit of a badly thought out decision in the first place. The council,...

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