Passionate about technology, media and chocolate eclairs, I've worked in web and print for over twenty years and now run a digital media consultancy in Scotland.
This colourful Loopallu video pushed my YouTube channel past 10,000 views this week. That’s 10k in only three months from just 10 videos.
All 10 videos have been produced for MorayFirthLive.com and MorayFirth.TV, the social media projects I’m involved with over at Canary Dwarf, where we’re now providing video services for website clients as a marketing tool.
That’s a stadium-sized audience not to be sniffed at when you’re new to the marketplace. It also provided a familiar platform for YouTube members to comment on.
We also achieved several YouTube honours, particularly recently for the videos which became popular very quickly, with one, the Elgin floods, becoming the 15th most viewed ‘reporter’ channel video at one point.
We used search engine optimisation (SEO) techniques on our pages and keyword placement to get top Google and YouTube positions, which in turn drove new traffic to our other videos and back to our sites.
The exercise was a perfect demonstration of what video can do for websites. The pageviews on MorayFirthLive.com went through the roof, peaking on days new videos were embedded and, from the search statistics, we were able to see that they continued to provide a steady flow of traffic in the days, and weeks, following the new addition.
And by using Twitter and Facebook to provide direct links, we were able to inform our audience immediately. The Elgin floods video was filmed, edited, rendered and uploaded, all on the same day.
It was also nice to note that we were consequently being invited to cover events on the strength of our previous videos.
Full selection of videos on MorayFirth.TV
