Marc Hindley has worked in online and offline media and marketing for more than a quarter of a century.
He is an experienced journalist, photographer and marketer.
In the eighties, he was captivated by the desktop publishing revolution as national newspapers switched from hot metal typesetting to a new computerised production process.
On a smaller scale, he brought the same technology to newspapers in the north of Scotland, providing training in software for editorial and advertising departments, at The Oban Times Group, which included publications such as the Scottish Field, World Fishing magazine, Scottish Fish Farmer, Scottish Fishing Weekly, Argyllshire Advertiser and Campbeltown Courier.
He trained on the job to be a production journalist and in turn trained journalists and editors in successive systems, including Aldus PageMaker, Quark Xpress, Adobe PhotoShop and Indesign.
Always wanting to be leading the next wave of technology, he learnt to program for the web and designed, built and launched 12 newspaper websites for Scottish Provincial Press in 2001.
With a combined technical and journalistic background, he became Group Web Editor, before leaving to set up his digital agency Canary Dwarf, which was a tongue-in-cheek reference to the media metropolis Canary Wharf, and an apt analogy of his work on a smaller scale and echoing what had happened in there in the 1980s and 90s.
At Canary Dwarf, he was one of the first to advocate the use of WordPress as a content management system, and used his training background to teach business owners to build their own websites and market them using freely available tools such as MailChimp, social media and search engines. WordPress has now grown to be the most widely used content management system in the world. He developed the SiteBuilder workshop which is thought to be the only day course of its type in Scotland.
In 2008, Marc built a news publishing platform for the Highlands, Moray and Aberdeenshire, which won him a national social media award for using Twitter as a news distribution tool, a practice which is common today. It won him a social media award a year later for ‘Best Use of Twitter as an Information Service’.
Marc consistently used his media and training background to bring a user-centric approach to website management, involving clients in every stage of the website process, and training them to run their own digital operations.
Following an increasing involvement in video production, and a decision to become a qualified UAV (drone) pilot, Marc set up Elevation Media in 2018to channel his video and photography work.
Marc took over the running of local portal Forres Web in 2018.
He immediately developed a programme of works to rebrand it as Forres Local, build a new website to improve usability, develop its presence on social media and increase the throughput of regular local news.
After six months, page views have doubled, now forecast to exceed 100,000 views in a year. while on Facebook, videos have been viewed 150,000 times and page reach peaks at 20,000 a week.