Passionate about technology, media and chocolate eclairs, I've worked in web and print for over twenty years and now run a digital media consultancy in Scotland.
News that the Metro city newspaper will be posting reviews on Foursquare (UK newspaper puts editorial content onto Foursquare) shows more proof that adventurous publishers are willing to put social media to the test.
Although the mobile geolocation service has yet to reach critical mass, it is wholesale support of this type of development that will help it get a leg up to become a recognised tool for... 
How much do we trust testimonials? On brochures and websites, they might be taken with a pinch of salt. A selection of the most glowing remarks hand-picked to serve a purpose.
It’s overt marketing and people know that.
Enter review sites. They allow totally independent reviews, good and bad, to appear against an establishment’s listing on a third-party site. It’s a good system, but open... 
Product launches are scary things. You spend however long perfecting your product, but there’s no test like putting it in the hands of the public.
Flipboard is a new app for the iPad that got rave reviews all over the internet on the day it launched. Some of the nicest things that have ever been said about anything were said about Flipboard. It’s a free app that scans your friends’... 
It’s been said that a bad review can be good for business.
Good reviews are naturally sought and welcomed by most, but what do your potential customers think when 100% reviews are good.
If, as they say, nobody’s perfect, does this point to something fishy.
Not necessarily, but how you handle a bad review shows you are human, shows you care and shows that it’s true, nobody is perfect, but... 
