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Currently Browsing: Web
Aug
31
Marc Hindley

Out of the blue

Out of the blue The picture Marmaduke Grimwig and Co wanted for its website.I love the web. I love the way it connects people whose paths might never cross. About a month ago, I was pointed to a website via Twitter that stuck in my mind. It was Marmaduke Grimwig and Co, a marketing company creating ‘unique brand experiences’. At the time I remarked to myself that it was a clever piece of marketing and design,...
Jul
26
Marc Hindley

Thanks for the review, your cheque’s in the post

Thanks for the review, your cheque’s in the post How much do we trust testimonials? On brochures and websites, they might be taken with a pinch of salt. A selection of the most glowing remarks hand-picked to serve a purpose. It’s overt marketing and people know that. Enter review sites. They allow totally independent reviews, good and bad, to appear against an establishment’s listing on a third-party site. It’s a good system, but open...
Jul
22
Marc Hindley

Don’t let a bad review ‘trip’ you up

Don’t let a bad review ‘trip’ you up It’s been said that a bad review can be good for business. Good reviews are naturally sought and welcomed by most, but what do your potential customers think when 100% reviews are good. If, as they say, nobody’s perfect, does this point to something fishy. Not necessarily, but how you handle a bad review shows you are human, shows you care and shows that it’s true, nobody is perfect, but...
Jan
8
Marc Hindley

Twitter tools are no pie in the Sky

If you’re a journalist you’ll be in one of two camps. Those that are allowed to use social media tools while at work and those that aren’t. There’s no doubt Twitter is a useful tool for newsgathering and distribution, but employers have been slow to allow them into the workplace for fear of abuse from staff. But Sky News has just announced it is installing Tweetdeck on the PCs of...
Nov
30
Marc Hindley

I'm a twit! Thanks

I'm a twit! Thanks Just as geek went chic, it looks like being a twit can be a hit, or at least I hope so after officially becoming one this week. Moray Firth Live, the social media project I have been working on over the past six months beat 38 shortlisted twitterers in the Information Service category of the debut Golden Twit awards. And what an honour. A national award for a very small operation. It’s great for me,...

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