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	<title>Marc Hindley</title>
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	<link>http://marchindley.co.uk</link>
	<description>Passionate about technology, media and chocolate eclairs, I&#039;ve worked in web and print for over twenty years and now run a digital media consultancy in Scotland.</description>
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		<title>Out of the blue</title>
		<link>http://marchindley.co.uk/2010/08/out-of-the-blue/</link>
		<comments>http://marchindley.co.uk/2010/08/out-of-the-blue/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 22:00:27 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marmaduke Grimwig and Co]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=602</guid>
		<description><![CDATA[
			
				
			
		
 love the web. I love the way it connects people whose paths might never cross.
About a month ago, I was pointed to a website via Twitter that stuck in my mind. It was Marmaduke Grimwig and Co, a marketing company creating &#8216;unique brand experiences&#8217;. At the time I remarked to myself that it was [...]]]></description>
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		<title>X Factor &#8211; Awesome? epic? No, it was Ruthless!</title>
		<link>http://marchindley.co.uk/2010/08/x-factor-awesome-epic-no-it-was-ruthless/</link>
		<comments>http://marchindley.co.uk/2010/08/x-factor-awesome-epic-no-it-was-ruthless/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 09:11:03 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=605</guid>
		<description><![CDATA[
			
				
			
		
here&#8217;s an urban myth that haunts critics around the globe. It exists to ensure they stay the distance at even the most dullest of shows. The myth tells the tale of a newspaper reviewer who filed his review of the full show and it goes to print on the same night.
But by the interval, the [...]]]></description>
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		<title>Don&#8217;t take your dongle to the dales!</title>
		<link>http://marchindley.co.uk/2010/08/hotspots-on-holiday-not-where-i-was-going/</link>
		<comments>http://marchindley.co.uk/2010/08/hotspots-on-holiday-not-where-i-was-going/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 10:37:06 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[O2 mobile phone]]></category>
		<category><![CDATA[SatNav]]></category>
		<category><![CDATA[signal]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=572</guid>
		<description><![CDATA[
			
				
			
		
Having lived in some of Scotland&#8217;s remotest areas, I have an appreciation for being digitally connected. I have a pretty decent ADSL connection in Forres, and I have a good mobile phone signal most of the places I visit in my local area. It can be patchy &#8216;out in the sticks&#8217; but I never really [...]]]></description>
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		<title>Thanks for the review, your cheque&#8217;s in the post</title>
		<link>http://marchindley.co.uk/2010/07/thanks-for-the-review-your-cheques-in-the-post/</link>
		<comments>http://marchindley.co.uk/2010/07/thanks-for-the-review-your-cheques-in-the-post/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 12:58:18 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[fake reviews]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=513</guid>
		<description><![CDATA[
			
				
			
		
How much do we trust testimonials? On brochures and websites, they might be taken with a pinch of salt. A selection of the most glowing remarks hand-picked to serve a purpose.
It&#8217;s overt marketing and people know that.
Enter review sites. They allow totally independent reviews, good and bad, to appear against an establishment&#8217;s listing on a [...]]]></description>
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		<title>The killer app that dramatically fell over</title>
		<link>http://marchindley.co.uk/2010/07/flipboard-the-killer-app-that-dramatically-fell-over/</link>
		<comments>http://marchindley.co.uk/2010/07/flipboard-the-killer-app-that-dramatically-fell-over/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:05:41 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=519</guid>
		<description><![CDATA[
			
				
			
		
Product launches are scary things. You spend however long perfecting your product, but there&#8217;s no test like putting it in the hands of the public.
Flipboard is a new app for the iPad that got rave reviews all over the internet on the day it launched. Some of the nicest things that have ever been said [...]]]></description>
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		<title>Don&#8217;t let a bad review &#8216;trip&#8217; you up</title>
		<link>http://marchindley.co.uk/2010/07/dont-let-a-bad-review-trip-you-up/</link>
		<comments>http://marchindley.co.uk/2010/07/dont-let-a-bad-review-trip-you-up/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:36:25 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[B&B]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=514</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s been said that a bad review can be good for business.
Good reviews are naturally sought and welcomed by most, but what do your potential customers think when 100% reviews are good.
If, as they say, nobody&#8217;s perfect, does this point to something fishy.
Not necessarily, but how you handle a bad review shows you are human, [...]]]></description>
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		</item>
		<item>
		<title>Email &#8211; too good to replace?</title>
		<link>http://marchindley.co.uk/2010/07/email-too-good-to-replace/</link>
		<comments>http://marchindley.co.uk/2010/07/email-too-good-to-replace/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 23:57:45 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://marchindley.co.uk/?p=503</guid>
		<description><![CDATA[
			
				
			
		
And so it was not to be. The Highland Council&#8217;s bid to end its system of emailing press releases to its list of media contacts presented such an uproar that it was forced to rethink its decision to replace the service with a Twitter feed.
And, despite my passion and support of social media, particularly Twitter, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Council&#8217;s bold move on social media</title>
		<link>http://marchindley.co.uk/2010/06/council-makes-bold-move-on-social-media/</link>
		<comments>http://marchindley.co.uk/2010/06/council-makes-bold-move-on-social-media/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 09:17:34 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.marchindley.co.uk/?p=467</guid>
		<description><![CDATA[
			
				
			
		
On 29 June, Highland Council announced it was going to stop sending press releases by email from 12 July and start using Twitter as its core method of distributing its news.
This came as a bit of a surprise, since most of the weekly newspapers that operate in the area it serves make no apparent use [...]]]></description>
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		<item>
		<title>Why I&#8217;m sticking with Foursquare</title>
		<link>http://marchindley.co.uk/2010/06/why-im-sticking-with-foursquare/</link>
		<comments>http://marchindley.co.uk/2010/06/why-im-sticking-with-foursquare/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:31:53 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[geolocation]]></category>

		<guid isPermaLink="false">http://www.marchindley.co.uk/?p=442</guid>
		<description><![CDATA[
			
				
			
		
Foursquare has come in for a lot of criticism recently. It&#8217;s been branded a waste of time, another Farmville and various other unsavoury names.
It was also recently highlighted that less than 10% of businesses would pay to have their profile on it, casting doubt on its usefulness to the business community.
But I&#8217;m sticking with Foursquare, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Are weekly newspapers becoming once-a-week dailies?</title>
		<link>http://marchindley.co.uk/2010/03/are-weekly-newspapers-becoming-once-a-week-dailies/</link>
		<comments>http://marchindley.co.uk/2010/03/are-weekly-newspapers-becoming-once-a-week-dailies/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:39:32 +0000</pubDate>
		<dc:creator>Marc Hindley</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[daily newspapers]]></category>
		<category><![CDATA[weekly newspapers]]></category>

		<guid isPermaLink="false">http://www.marchindley.co.uk/?p=416</guid>
		<description><![CDATA[
			
				
			
		
Weekly newspapers are in danger of becoming once-a-week dailies if they continue to hang on to old news for up to six days before publishing it.
News at all levels is filtering down to the masses through the internet and social media, leaving a situation where many weeklies are only serving up fresh news from the [...]]]></description>
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