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Nov
1
Marc Hindley

QR codes – the time is right, the price is right, so let’s get on with it

QR codes – the time is right, the price is right, so let’s get on with it I’ve had an avid interest in QR codes for a while now. I’m being geeky when I recall that the first time I tried them out was three mobile phones ago. That was my Nokia N95, so in real terms, probably about three years ago. We’re all familiar with barcodes in our shopping baskets and with recently installed self-serve tills in most supermarkets now, we all know how to scan them. QR codes...
Sep
18
Marc Hindley

Can a website give birth to a newspaper?

Can a website give birth to a newspaper? A hyperlocal news blogger has turned the print-to-digital convergence model on its head by publishing a print version of his blog. (Guardian: Hyperlocal blogger expands into print publishing) In a complete reversal of what is happening elsewhere in the publishing industry, where many newspapers are battling against dwindling advertising revenue and circulation figures, an entrepreneurial blogger could...
Sep
17
Marc Hindley

Newspaper gives Foursquare users a ‘bird-in-the-hand’

Newspaper gives Foursquare users a ‘bird-in-the-hand’ News that the Metro city newspaper will be posting reviews on Foursquare (UK newspaper puts editorial content onto Foursquare) shows more proof that adventurous publishers are willing to put social media to the test. Although the mobile geolocation service has yet to reach critical mass, it is wholesale support of this type of development that will help it get a leg up to become a recognised tool for...
Aug
31
Marc Hindley

Out of the blue

Out of the blue The picture Marmaduke Grimwig and Co wanted for its website.I love the web. I love the way it connects people whose paths might never cross. About a month ago, I was pointed to a website via Twitter that stuck in my mind. It was Marmaduke Grimwig and Co, a marketing company creating ‘unique brand experiences’. At the time I remarked to myself that it was a clever piece of marketing and design,...
Aug
28
Marc Hindley

X Factor – Awesome? epic? No, it was Ruthless!

X Factor – Awesome? epic? No, it was Ruthless! Ruth was conspicuous by her absence, Jamie was conspicuous by his afro!There’s an urban myth that haunts critics around the globe. It exists to ensure they stay the distance at even the most dullest of shows. The myth tells the tale of a newspaper reviewer who filed his review of the full show and it goes to print on the same night. But by the interval, the reviewer had seen enough of this...
Aug
23
Marc Hindley

Don’t take your dongle to the dales!

Don’t take your dongle to the dales! Having lived in some of Scotland’s remotest areas, I have an appreciation for being digitally connected. I have a pretty decent ADSL connection in Forres, and I have a good mobile phone signal most of the places I visit in my local area. It can be patchy ‘out in the sticks’ but I never really feel ‘out of touch’. When I went ‘south’ for my holidays this year, I...
Jul
26
Marc Hindley

Thanks for the review, your cheque’s in the post

Thanks for the review, your cheque’s in the post How much do we trust testimonials? On brochures and websites, they might be taken with a pinch of salt. A selection of the most glowing remarks hand-picked to serve a purpose. It’s overt marketing and people know that. Enter review sites. They allow totally independent reviews, good and bad, to appear against an establishment’s listing on a third-party site. It’s a good system, but open...

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