The never-ending lust for buzzwords means that this year social media has been dominated by the craze for having a strategy. In business, it’s important to have a strategy, and social media should be part of it, but you can’t just buy a strategy off the shelf. By its very nature, it needs to be as individual … Read more
When I left the world of advertising in the nineties to embark on a career in journalism, I never thought I would return to it. But here I am, more than 20 years has passed and I am back in the world of Mad Men. I loved advertising, but I yearned to work over the … Read more
Prepare yourself for the onslaught of a new buzzword – influencer marketing. About half way through the year, you’ll probably start to feel you’re missing out if you’re not doing it. This is normal in the lifecycle of a buzz. Web, social, mobile, content – all have been overhyped to the point of disappointment and … Read more