One strategy to rule them all… and it’s not social

Last month, I wrote about the blindness of implementing a social media strategy without considering the wider impact of an overall business, or at least a marketing, strategy. (Link: Social media ‘strategy’ is being over-hyped) I quoted highly-respected blogger Jay Baer in the article because he directly addressed the ‘self-styled gurus’ who are using the s-word to … Read more