I don’t work for Facebook

Facebook have given us some magnificent advertising tools that just didn’t exist when I worked in newspapers. In fact they still don’t. Place an ad in a newspaper and you’ll never be able to count who saw it, who reacted to it and who commented on it. But that doesn’t mean that print ads don’t … Read more

Why I am back in advertising after 20 years

When I left the world of advertising in the nineties to embark on a career in journalism, I never thought I would return to it. But here I am, more than 20 years has passed and I am back in the world of Mad Men. I loved advertising, but I yearned to work over the … Read more