Apple spent hundreds of thousands of dollars on Twitter in the run-up to the launch of its iPhone XS, in order to get the world talking about their trio of new phones, but still refused to tweet organically. In fact, Apple has never tweeted, so why did it think Twitter was the right platform? DigiDay … Read more
The clarion call of social media service providers has finally come out in the wash. The notion that Facebookers love to engage with your brand has been squashed – by Facebook itself The social network’s decision to further reduce the visibility of posts from business pages is a clear message that people don’t actually like … Read more
Facebook have given us some magnificent advertising tools that just didn’t exist when I worked in newspapers. In fact they still don’t. Place an ad in a newspaper and you’ll never be able to count who saw it, who reacted to it and who commented on it. But that doesn’t mean that print ads don’t … Read more
When I left the world of advertising in the nineties to embark on a career in journalism, I never thought I would return to it. But here I am, more than 20 years has passed and I am back in the world of Mad Men. I loved advertising, but I yearned to work over the … Read more